A measurement of discovery

 

"There are two possible outcomes: If the result confirms the hypothesis, then you've made a measurement. If the result is contrary to the hypothesis, then you've made a discovery."

Enrico Fermi, physicist and Nobel laureate (1901-1954)

Apparently this is what these people have found out. They were scientists in their own rights, showing us that what we thought was obvious was indeed...a discovery several orders of magnitude less tantalisingly promising than they initially thought (Darwin Award for the win).